A blog with news and curiosity on genomics subjects with a particular interest for topics related to Next Generation Sequencing, Personal Genomics and Bioinformatics. We work at the University of Brescia (Italy) and are new in the field but with a lot of energy to share.
Monday 27 May 2013
Personalized advertising based on your genomic data
Companies market products and services according to your online browsing behavior, shopping habits, age, and social-network activities. In a very future, they may be able to advertise to you on the basis of your genetic makeup.
Miinome, a Minneapolis-based startup called plans to develop the first “member-controlled human genetic marketplace.” Their innovative idea is to sell DNA information to marketers
The company, which has just three full-time employees and is still hunting for financing, is notable mostly for its bold idea: to sell DNA information to marketers.
A MIT Technology Review article hypothesizes: "Do you carry the genetic variants associated with lactose intolerance? Here, Lactaid has a coupon for you. The genes for male-pattern baldness? That’s accelerated by stress, so maybe you should come in for a discounted massage Jimmy’s Spa & Bath".
“Today, it’s such a niche market, but there’s tremendous growth opportunities there,” said geneticist Michael Schatz of the Cold Spring Harbor Laboratory. “In the endgame, it’s certain [genetics is] going to become one of the factors that big retailers would consider, but I think that’s pretty far off.” More info in this Wired article.
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